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MUNSTER VALES SUMMIT A MONUMENTAL SUCCESS
One hundred and twenty people attended the Munster Vales Summit in Cahir Castle for this event and left feeling inspired, motivated and positive about the future of tourism within rural Ireland as Munster Vales has garnered €3.5 million worth of media coverage to date and has exciting plans to further establish the region internationally in 2019.
The Munster Vales Summit brought tourism providers from Tipperary, Waterford, Cork and Limerick into the Banquet Hall in Cahir Castle to learn about what Munster Vales has achieved in the past year. Highlights include running a campaign on National Geographic reaching over 16 million people, broadcasting a RTE Nationwide feature, securing national and international profile for 81 small to medium businesses who would not have had this opportunity otherwise and running a strong social media campaign. Plans for the future include developing a new website and brochure, running international media campaigns and rolling out training and mentoring to tourism businesses with the aim to sustain employment and create job opportunities.
The keynote speaker at the event is Ireland’s most travelled and recognized journalist Eoghan Corry and he stated that: “Meeting the Munster Vales stakeholders was one of the highlights of my year as a travel writer and commentator. If you took the collective energy in that room and bottled it, it would fuel any tourism initiative for years to come. The discussion and shared experience was open, honest and, above all, inspirational. Well done to Tríona O’Mahony and the board for organising such a strong event for such a young umbrella group. I learned a lot from them about how tourism can, and has to, engage with its advocates and communities.”
Chairperson of Munster Vales Pat Slattery said “Cahir Castle hosted a very successful Munster Vales event, and thanks to the 120 participants the event confirmed that Munster Vales as a brand is delivering as a strong marketing, promotion and collaborating vehicle. Funding is now in place to ensure we build on this success over the next three years. Ní neart go cur le chéile.”
Tourism provider Trevor McCarthy of Kilmallock Medieval Tours has leveraged off the Munster Vales brand and has experienced a significant boost for his business since the launch 12 months ago: "I found the Munster Vales Summit to be a very functional event as I made important connections with other tourism related businesses within the region. I plan on collaborating with said businesses in order to raise the profile for Kilmallock and increase visitor numbers to the region through cross selling and promotion."
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